Search Engine Marketing abbreviated as SEM is a marketing strategy initiated when brands use paid advertisements on search engine result pages. This is intended to fetch instant visibility over digital platforms.
Advertisers auction on keywords that have a high chance to be repeatedly used in Google search by the users when looking for certain product or service. For example, if you run a children’s playschool in Bangalore, you could add the keyword “children play school” and “Bangalore” as the target location for your AdWords campaign.
It is an effective way to increase business prospects in this cut-throat ever-competitive market.
SEM allows brands and agencies to simply make more money with their marketing campaigns. According to Google, businesses make around $2 for every 1$ spent on AdWords. while it’s ok to believe this, you have to know the criticalities that lead to such results. Experts on SEm can thus, help you double your invest- ments.
While money is probably the primary goal in most of the cases, there are other types of conversions that your business could be targeting. SEM is important for all such types of marketing campaigns as paid ads are directly linked to landing pages in most cases. these landing pages move web traffic to the sales funnel.
Ensuring digital presence and exposure is now complementary to the very idea of starting a business online. One cannot survive without the proper functioning of the other. The greatest strength of Search Engine Marketing is that it holds out to the brands an opportunity to play their ads to motivated customers. So the ads make buyers aware of your brand exactly when they are ready to make a purchase thereby making it one of the most effective advertising mediums.
We at VM Softsys, aim to implement PPC Campaigns for ground zero customers to enable them to meet their search wants. The company aspires to be listed in Google AdWords Services Company. Our prime concerns would include controlling the budget, taking steps to measure ROI accurately, defining the target regions and delivering sales effectively.
VM Softsys would target keywords and messages thereby making an easily accessible platform for your AdWords.With minimum effort, this would help in positioning your brand effectively in Google listings. However, the recommended price for the advertisements(i.e. pay per click) shall be carefully planned for a sound number.
We consistently strive to push you through your way to Page 1 of the major search engines and directories like Google, Microsoft and Yahoo.
There have been miraculous changes in our interpersonal relationship with our clients. The evolving technologies which have modified the way we connect with our customers. Today, the internet has overpowered the old telemarketing strategies.
So, digitalization has become a basic need for a brand’s survival and growth in this progressive world. Our team at VM Softsys understands this and hence works to renovate your business digitally to ensure its growth over online platforms.
stands at the core of SEM strategy. We take our time to carefully understand your business and its product and thereby set up a customised PPC campaign.
is primal to the success of a PPC campaign as the entire process depends on the relevance of the keyword. Our team takes over the job and finds out the keywords that work best for your product or service.
refers to the delivery of varied contents to varied customers based on their location. It is used to advertise to the prospects placed locally.
is the process of crafting an attractive, exciting and intriguing content copy for the ad so as to draw and retain the attention of prospective customers.
is the process of placing and revising bids on keywords to get an optimum deal and outcome from the PPC campaign.
is about enhancing and improving each of the different elements of the landing page to improve conversions. It is a part of conversion rate optimisation.
is implemented to track the user when they perform the action you specify and record a conversion. This tracking is done with the code snippet added to their device when they view your video ad or click on a paid ad link. It helps to evaluate the effectiveness of your advertisements.
is more important than people think. Goals help to keep a measure on how good the site fulfils target objectives. Setting up goals allow analytics to give you critical information like the number of conversions, conversion rate, etc.
Upon launching a product- how are we supposed to find out whether it is going to be successful or not.ROI is the answer.ROI is basically how much one gets back upon an investment. If ROI is positive, it means we are selling good but if not, there are flaws in marketing strategies.
We at VM Softsys swear by the objective of maximizing ROI for you. Our prime focus is to generate results that push your business up the terrain of success.
Some of the major ways and means used by the VM Softsys team to generate ROI for you are by:
In this era of digital presence, the marketing and selling of products have to be top-notch to reach digital platforms and extend reach to a wider number of potential customers. Hence it’s important to invest well and wisely. VM softsys intends to be the shoulder you can trust on to ensure not a penny from your budget is wasted.